You’d be mistaken to think that all Window Lettering companies are the same. Window Lettering has been an age old tradition since the early days in American history; back when Lettering was still a hand painted craft on storefront windows. Luckily, things are a bit easier these days with a lot more customizable options. But new technology has also bred new pioneers to the trade who long to create the best experience possible for your window lettering needs. So the question becomes, how do we tell the difference between a window lettering company- and the perfect window lettering company?
One of the strong tenants to a properly run Window Lettering Company is a dedication to the reliability of the material. Vinyl material comes in many different forms and polymers whose stickiness, weight and reliability are graded for various environments. For instance, you wouldn’t want to use a boating vinyl on your storefront window would you? Not unless your storefront intends on floating away, it would be a waste of money and vinyl resources that ultimately would leave you dissatisfied. When you search for a proper Window Lettering company remember to look for an emphasis on reliability and a focus on the right vinyl, for the right job.
Speaking of focus, we’ve seen many Window Lettering Companies come and go, who are so quick to turn a profit, they forget their focus: the customer. It may seem like an old trope, or even a bit of a cliche at this point. But there is truth in the statement. In the world of Window Lettering, the customer is not a project number, or item in the que. Every customer comes from a different walk of life, they may be high up in the smoky mountains, or in the flatlands of the midwest. The air is different, the sun reflects the sunlight different, the environment may be salty or maybe dry and warm. The point is, the customer is in a unique situation just by ordering his or her Window Lettering. While the customer may want to simply order and move on, it’s the job of the Window Lettering Company to derive the best possible solutions for the longest and most satisfaction from the customer.
It’s these elements of focus and reliability that build the backbone of trust when searching for the perfect company for your window lettering. It’s not always a simple task, but the difference between subpar and meaningful talent in Window Lettering can mean years of difference from your vinyl investment. There’s no reason your vinyl window lettering has to be cracked, peeling and overall just a terrible design after all the work you’ve put in the project and application. We trust companies that take the customer seriously and take the extra time to understand the conditions, risks and environmental dangers the Window Lettering may be exposed to throughout its lifespan. Because it’s not just a purchase to be thrown away, it’s an investment and a handshake spread across the nation; what could be more important than that in today’s world?
